Marketing Research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel.

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Material type: Text

TextLanguage: English Publication details: Reading, MA : Addison-Wesley, c1998.Description: xx, 780 p. : illISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.83 LEH.M (Browse shelf(Opens below))	Available		29617

Includes bibliographical references and indexes.

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