Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Prentice-Hall, ©2010.Description: xv, 803 pages : illustrations ; 25 cmISBN:
  • 978812031457
Subject(s): DDC classification:
  • 658.8 LIL
Contents:
1. Theory and Models in Marketing -- 2. Consumer Behavior -- 3. Organizational Buying -- 4. Price -- 5. Product -- 6. Advertising -- 7. Promotion -- 8. Salesforce -- 9. Distribution -- 10. New Products -- 11. Strategy -- 12. Decision Support and Implementation.
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1. Theory and Models in Marketing --
2. Consumer Behavior --
3. Organizational Buying --
4. Price --
5. Product --
6. Advertising --
7. Promotion --
8. Salesforce --
9. Distribution --
10. New Products --
11. Strategy --
12. Decision Support and Implementation.

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