Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.
Material type:
- 978812031457
- 658.8 LIL
Contents:
1. Theory and Models in Marketing --
2. Consumer Behavior --
3. Organizational Buying --
4. Price --
5. Product --
6. Advertising --
7. Promotion --
8. Salesforce --
9. Distribution --
10. New Products --
11. Strategy --
12. Decision Support and Implementation.
1. Theory and Models in Marketing --
2. Consumer Behavior --
3. Organizational Buying --
4. Price --
5. Product --
6. Advertising --
7. Promotion --
8. Salesforce --
9. Distribution --
10. New Products --
11. Strategy --
12. Decision Support and Implementation.
There are no comments on this title.
Log in to your account to post a comment.