Marketing Management : A South Asian Perspective / Philp Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha
Material type: TextLanguage: English Publisher: New Delhi : Pearson Prentice Hall, 2014Edition: 14th edDescription: xlvii, 596 p.( I 30 ) : Colour illustrationISBN: 9788131767160Subject(s): MarketingDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.8 KOT.M (Browse shelf) | Checked out | 05/15/2024 | 42498 |
Books | Institute of Public Enterprise, Library S Campus | 658.8 KOT (Browse shelf) | Available | 35398 | |
Books | Institute of Public Enterprise, Library | 658.8 KOT.M (Browse shelf) | Lost and Paid For | 35703 | |
Books | Institute of Public Enterprise, Library S Campus | 658.8 KOT (Browse shelf) | Available | 35699 | |
Books | Institute of Public Enterprise, Library S Campus | 658.8 KOT (Browse shelf) | Available | 35700 | |
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Books | Institute of Public Enterprise, Library S Campus | 658.8 KOT (Browse shelf) | Checked out | 11/30/2022 | 35704 |
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658.8 KOT Marketing management : The millennium edition / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing Management : A South Asian Perspective / | 658.8 KOT Marketing Management : A South Asian Perspective / | 658.8 KOT Marketing Management : A South Asian Perspective / | 658.8 KOT Principles of marketing / |
Includes index.
1. Understanding marketing management --
Defining marketing for the 21st century --
Developing marketing strategies and plans --
pt. 2. Capturing marketing insights --
Gathering information and scanning the environment --
Conducting marketing research and forecasting demand --
pt. 3. Connecting with customers --
Creating customer value, satisfation, and loyalty --
Analyzing consumer & business markets --
Identifying market segments and targets --
pt. 4. Building strong brands --
Creating brand equity --
Crafting the brand positioning --
Dealing with competition --
Shaping the market offerings --
Setting product strategy --
Designing and managing services --
Developing pricing strategies and programs --
pt. 6. Delivering value --
Designing and managing integrated marketing --
Managing retailing, wholesaling, and logistics --
pt. 7. Communicating value --
Designing and managing integrated marketing communications --
Managing mass communications : advertising, sales promotions, events and experiences, and public relations --
Managing, word of mouth, and personal selling --
pt. 8. Creating successful long-term growth --
Introducing new market offerings --
Tapping into global markets --
Managing a holistic marketing organization for the Long run.
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