Marketing management : (Record no. 322)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01929nam a2200217Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131767160 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management : |
| Sub Title | A South Asian perspective / |
| Statement of responsibility, etc | Philp Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Pearson Prentice Hall, |
| Year of publication | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xlvii, 596 p.( I 30 ) : |
| Other physical details | Colour illustration. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Understanding marketing management --<br/>Defining marketing for the 21st century --<br/>Developing marketing strategies and plans --<br/>pt. 2. Capturing marketing insights --<br/>Gathering information and scanning the environment --<br/>Conducting marketing research and forecasting demand --<br/>pt. 3. Connecting with customers --<br/>Creating customer value, satisfation, and loyalty --<br/>Analyzing consumer & business markets --<br/>Identifying market segments and targets --<br/>pt. 4. Building strong brands --<br/>Creating brand equity --<br/>Crafting the brand positioning --<br/>Dealing with competition --<br/>Shaping the market offerings --<br/>Setting product strategy --<br/>Designing and managing services --<br/>Developing pricing strategies and programs --<br/>pt. 6. Delivering value --<br/>Designing and managing integrated marketing --<br/>Managing retailing, wholesaling, and logistics --<br/>pt. 7. Communicating value --<br/>Designing and managing integrated marketing communications --<br/>Managing mass communications : advertising, sales promotions, events and experiences, and public relations --<br/>Managing, word of mouth, and personal selling --<br/>pt. 8. Creating successful long-term growth --<br/>Introducing new market offerings --<br/>Tapping into global markets --<br/>Managing a holistic marketing organization for the Long run. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Koshy, Abraham |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Jha, Mithileshwar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type | Shelving location | Source of classification or shelving scheme | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lost and Paid For | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 08/23/2010 | 658.8 KOT.M | 35703 | 06/08/2020 | Books | ||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 08/23/2010 | 658.8 KOT | 35699 | 06/08/2020 | Books | S Campus | ||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 08/23/2010 | 658.8 KOT | 35700 | 06/08/2020 | Books | S Campus | Dewey Decimal Classification | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 08/23/2010 | 35702 | 06/08/2020 | Books | ||||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 08/23/2010 | 658.8 KOT | 35704 | 06/08/2020 | Books | S Campus | Dewey Decimal Classification | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 05/23/2018 | 658.8 KOT.M | 42498 | 06/08/2020 | Books | S Campus | Dewey Decimal Classification | 2018-05-23 | ||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 09/24/2010 | 658.8 KOT | 35398 | 06/08/2020 | Books | S Campus | Dewey Decimal Classification |
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