Data is everybody's business : the fundamentals of data monetization / Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens.
Material type:
TextPublication details: Cambridge : The MIT Press , 2025.Description: x, 190 pages : illustrations ; 25 cmISBN: - 9780262048217
- 658.05 WIX
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.05 WIX (Browse shelf(Opens below)) | Available | 50564 |
index.
Introduction : Data is everybody's business -- Data monetization -- Data monetization capabilities -- Improving with data -- Wrapping with data -- Selling information solutions -- Creating a data democracy -- Data monetization strategy -- Monetizing your data -- Appendix: The capability assessment worksheet.
A guide for business leaders to understand the capabilities and strategies necessary to make money from their data.
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