The shopper economy : the new way to achieve marketplace success by turning behavior into currency / Liz Crawford.

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TextPublication details: New York : McGraw-Hill, c2012.Description: xx, 250 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8342 CRA (Browse shelf(Opens below))	Available		50283

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Previous	658.834 SOL Consumer Behavior : buying, having, and being /	658.834 SRI.A Asia pacific advances in consumer research viii /	658.8342 ASS Consumer behavior and marketing action /	658.8342 CRA The shopper economy : the new way to achieve marketplace success by turning behavior into currency /	658.8342 DEM Consumer behavior and culture : consequences for global marketing and advertising /	658.8342 DEM Consumer behavior and culture : consequences for global marketing and advertising /	658.8342 NAT The Consumer Revoluation : Tipping the balance of power / Naren Nath	Next

Includes bibliographical references (p. 231-238) and index

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