The shopper economy : the new way to achieve marketplace success by turning behavior into currency /
Crawford, Liz.
The shopper economy : the new way to achieve marketplace success by turning behavior into currency / Liz Crawford. - New York : McGraw-Hill, c2012. - xx, 250 p. : ill. ; 24 cm.
Includes bibliographical references (p. 231-238) and index
9780749468859 9780071787178 0071787178
Consumer behavior.
Customer loyalty.
Internet marketing.
658.8342 / CRA
The shopper economy : the new way to achieve marketplace success by turning behavior into currency / Liz Crawford. - New York : McGraw-Hill, c2012. - xx, 250 p. : ill. ; 24 cm.
Includes bibliographical references (p. 231-238) and index
9780749468859 9780071787178 0071787178
Consumer behavior.
Customer loyalty.
Internet marketing.
658.8342 / CRA
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