Market Based Management: strategies for growing customer value & profitability/ Roger J Best.

By:

Best, Roger J

Material type: Text

TextLanguage: English Publication details: Haryana: PHI Learning Pvt. ltd., 2009.Edition: 5th edDescription: xxvii, 515 Pages: Color Illustrations; 24 cmISBN:

9788120338968

Subject(s):

DDC classification:

658.812 BES

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.812 BES (Browse shelf(Opens below))	Available		50218

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Previous	658.812 Customer Relationship Management : emerging concepts, tools, and applications /	658.812 ALO Customer Relationship Management : concepts and cases /	658.812 BAR Customer Relationship Management /	658.812 BES Market Based Management: strategies for growing customer value & profitability/	658.812 BIJ Customer in the boardroom? : crafting customer-based business strategy /	658.812 BUT Customer relationship management : concepts and technologies /	658.812 BUT Customer relationship management : concepts and technologies /	Next

Includes Index.

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Market Based Management: strategies for growing customer value & profitability/ Roger J Best.

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