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Market Based Management: strategies for growing customer value & profitability/

Best, Roger J.

Market Based Management: strategies for growing customer value & profitability/ Roger J Best. - 5th ed. - Haryana: PHI Learning Pvt. ltd., 2009. - xxvii, 515 Pages: Color Illustrations; 24 cm.

Includes Index.

ISBN: 9788120338968

Subjects--Topical Terms:
Management
Strategic Management

Dewey Class. No.: 658.812 / BES

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Market Based Management: strategies for growing customer value & profitability/

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