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Groundswell : winning in a world transformed by social technologies / Li, Charlene and Josh Bernoff.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business Press, c2008.Description: xiii, 286 p. : ill. ; 25 cmISBN:
  • 9781422125007
  • 1422125009
Subject(s): DDC classification:
  • 303.4833 CHA
Online resources:
Contents:
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
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Includes bibliographical references (p. 247-263) and indexes.

Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.

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