Digital marketing / Seema Gupta.

By:

Gupta, Seema

Material type: Text

TextLanguage: English Publication details: Tamil Nadu : McGraw Hill Education (India) Private Limited, 2023©.Edition: 3rd edDescription: xxvi, 546 pg. : color illustrations ; 25 cmISBN:

9789355320407

Subject(s):

DDC classification:

658.872 GUP

Summary: Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features. Salient Features: 1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc. 2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc. 3. Addition of relevant case studies across all the chapters 4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc. 5. Provides extensive online content for students and instructors

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.872 GUP (Browse shelf(Opens below))	Available	49284
Books	Institute of Public Enterprise, Library S Campus	658.872 GUP (Browse shelf(Opens below))	Available	49285
Books	Institute of Public Enterprise, Library S Campus	658.872 GUP (Browse shelf(Opens below))	Available	49286
Books	Institute of Public Enterprise, Library S Campus	658.872 GUP (Browse shelf(Opens below))	Available	49287

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Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.
Salient Features:

1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc.

2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc.

3. Addition of relevant case studies across all the chapters

4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc.

5. Provides extensive online content for students and instructors

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Digital marketing / Seema Gupta.

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