Digital marketing / (Record no. 23699)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01641nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789355320407 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | GUP |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Gupta, Seema |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing / |
| Statement of responsibility, etc | Seema Gupta. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Tamil Nadu : |
| Name of publisher | McGraw Hill Education (India) Private Limited, |
| Year of publication | 2023©. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 546 pg. : |
| Other physical details | color illustrations ; |
| Dimensions | 25 cm . |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.<br/>Salient Features:<br/><br/>1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc.<br/><br/>2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc.<br/><br/>3. Addition of relevant case studies across all the chapters<br/><br/>4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc.<br/><br/>5. Provides extensive online content for students and instructors |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/06/2025 | Laxmi Book Distributors | 999.00 | 04-01-2025 | 658.872 GUP | 49284 | 01/06/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/06/2025 | Laxmi Book Distributors | 999.00 | 04-01-2025 | 658.872 GUP | 49285 | 01/06/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/06/2025 | Laxmi Book Distributors | 999.00 | 04-01-2025 | 658.872 GUP | 49286 | 01/06/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/06/2025 | Laxmi Book Distributors | 999.00 | 04-01-2025 | 658.872 GUP | 49287 | 01/06/2025 | Books |
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