Business research methods / William G. Zikmund et al..
Material type:
TextLanguage: English Publication details: Delhi : Cengage Learning , 2013.Edition: 9th edDescription: xxiv, 664 pages : illustrations ; 28 cmISBN: - 9789353503260
- 338 ZIK
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| 658.0071154 DEV Developing South Asia as a global hub of management professionals : role of management education / | 658.0072 CUR Current research in management. | 658.0072 NEW New challenges for management research / | 658.0072 ZIK Business research methods / | 658.009 MER Management and ideology: the legacy of the international scientific management movement / | 658.0092 MEN.C Cases in management / | 658.0092 MEN.C Cases in management / |
Includes Index.
Introduction
Beginning stages of the research process
Research methods for collecting primary data
Measurement concepts
Sampling and fieldwork
Data analysis and presentation
Comprehensive cases with computerized databases
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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