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Business research methods / William G. Zikmund et.al..

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Delhi : Cengage Learning , 2013.Edition: 9th edDescription: xxiv, 664 pages : illustrations ; 28 cmISBN:
  • 9789353503260
Subject(s): DDC classification:
  • 338 ZIK
Contents:
Introduction Beginning stages of the research process Research methods for collecting primary data Measurement concepts Sampling and fieldwork Data analysis and presentation Comprehensive cases with computerized databases
Summary: This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
List(s) this item appears in: New Arrivals-December 1st to 31st 2024
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Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 338 ZIK (Browse shelf(Opens below)) Available 49234

Includes Index.

Introduction
Beginning stages of the research process
Research methods for collecting primary data
Measurement concepts
Sampling and fieldwork
Data analysis and presentation
Comprehensive cases with computerized databases

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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