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Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: India : Pearson, 2019.Edition: 12th edDescription: xxx, 670 pages : Col Illustrations ; 25 cmISBN:
  • 9789353069834
Subject(s): DDC classification:
  • 658.834 SCH
Contents:
Part I Consumers, marketers, and technology -- Part II The consumer as an individual -- Part III Communication and consumer behavior -- Part IV Social and cultural settings -- Part V Consumer decision-making, marketing ethics, and consumer research.
List(s) this item appears in: New Arrivals-December 1st to 31st 2024
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Includes Glossary and bibliographical index.

Part I Consumers, marketers, and technology -- Part II The consumer as an individual -- Part III Communication and consumer behavior -- Part IV Social and cultural settings -- Part V Consumer decision-making, marketing ethics, and consumer research.

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