Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. - 12th ed. - India : Pearson, 2019. - xxx, 670 pages : Col Illustrations ; 25 cm.
Includes Glossary and bibliographical index.
Part I Consumers, marketers, and technology -- Part II The consumer as an individual -- Part III Communication and consumer behavior -- Part IV Social and cultural settings -- Part V Consumer decision-making, marketing ethics, and consumer research.
9789353069834
Consumer behavior.
658.834 / SCH
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. - 12th ed. - India : Pearson, 2019. - xxx, 670 pages : Col Illustrations ; 25 cm.
Includes Glossary and bibliographical index.
Part I Consumers, marketers, and technology -- Part II The consumer as an individual -- Part III Communication and consumer behavior -- Part IV Social and cultural settings -- Part V Consumer decision-making, marketing ethics, and consumer research.
9789353069834
Consumer behavior.
658.834 / SCH
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