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Best story wins : storytelling for business / Mark Edwards

By: Edwards MarkMaterial type: Text

TextLanguage: English Publisher: London : Economist, 2024Description: 248 pages ; 20 cmISBN: 9781800815773Subject(s): Business communication | Storytelling Handbooks, manuals, etcDDC classification: 658.45

Contents:

1. Why storytelling works 2. What is a story? 3. Storytelling at work 4. What gets in the way of good storytelling 5. How to create great stories at work 6. Storytelling with data 7. The storyteller's mindset 8. The emotional journey 9. The writing process 10. The stories you need to know

Summary: Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat. Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that. Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all"--Publisher's description

List(s) this item appears in: New Arrivals - September 1st to 30th 2024

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.45 EDW (Browse shelf)	Available		48950

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Previous	658.45 CAY Handbook of communications in corporate restructuring and takeovers /	658.45 CHA.B Business communication concepts, cases and applications /	658.45 COR Corporate communication : a guide to theory and practice /	658.45 EDW Best story wins : storytelling for business /	658.45 FIT Successful employee communications : a practitioner's guide to tools, models and best practice for internal communication /	658.45 GAL The Bezos blueprint : communication secrets of that power Amazon's success /	658.45 HAR.E Effective communication : reprints of selected articles /	Next

Includes Index.

1. Why storytelling works
2. What is a story?
3. Storytelling at work
4. What gets in the way of good storytelling
5. How to create great stories at work
6. Storytelling with data
7. The storyteller's mindset
8. The emotional journey
9. The writing process
10. The stories you need to know

Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat. Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that. Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all"--Publisher's description

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