The Tanishq story : inside India's no. 1 jewellery brand / C. K. Venkataraman

By:

Venkataraman, C. K

Material type: Text

TextLanguage: English Publication details: New Delhi : Juggernaut, 2024Description: x, 244 pages : illustrations (black and white) ; 21 cmISBN:

9789353455811

Subject(s):

Jewellery business

DDC classification:

739.2054 VEN

Summary: When we think of jewellery in India, Tanishq comes to mind first. It occupies substantial mind space, millions own it, and its stores are prominent and everywhere. But the story of Tanishq is more than just a successful business one. Tanishq transformed the jewellery industry by formalizing the business, creating industry standards in production, providing, for the first time, stringent quality assurances to its customers and giving new meaning to jewellery through deep-design stories and craftsmanship. But it wasn’t always like this. Tanishq was launched in the mid-1990s with little thought of the Indian jewellery market and consumer, and made consistent losses in its early years.

List(s) this item appears in: New Arrivals - September 1st to 30th 2024

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	739.2054 VEN (Browse shelf(Opens below))	Available		48972

Browsing Institute of Public Enterprise, Library shelves, Shelving location: S Campus Close shelf browser (Hides shelf browser)

Previous						No cover image available	No cover image available	Next
Previous	704.03-87 GUI.M The Myth of Community : gender issues in participatory development /	709.040954 DEB Inked in India : fountain pens and a story of make and unmake /	725.0954 MAT Indian railway buildings : heritage, history and beyond /	739.2054 VEN The Tanishq story : inside India's no. 1 jewellery brand /	741.6068 DAV Creative strategy and the business of design /	76.RES.01 Socio-economic survey of harijan families in andhra pradesh /	76.RES.01 Socio-economic survey of harijan families in andhra pradesh /	Next

When we think of jewellery in India, Tanishq comes to mind first. It occupies substantial mind space, millions own it, and its stores are prominent and everywhere. But the story of Tanishq is more than just a successful business one. Tanishq transformed the jewellery industry by formalizing the business, creating industry standards in production, providing, for the first time, stringent quality assurances to its customers and giving new meaning to jewellery through deep-design stories and craftsmanship.

But it wasn’t always like this. Tanishq was launched in the mid-1990s with little thought of the Indian jewellery market and consumer, and made consistent losses in its early years.

There are no comments on this title.

to post a comment.

The Tanishq story : inside India's no. 1 jewellery brand / C. K. Venkataraman

Browsing Institute of Public Enterprise, Library shelves, Shelving location: S Campus Close shelf browser (Hides shelf browser)

You are Visitor Number