How Starbucks changed the world / Marie Bussing-Burks

By:

Bussing-Burks, Marie

Material type: Text

TextLanguage: English Publication details: Hyderabad : Jaico Publishing House, 2010.Description: 154 pages : illustrations ; 23 cmISBN:

9788184951288

Subject(s):

DDC classification:

338.7 BUS

Contents:

Origins and history of Starbucks The founders and early management team Strategies and innovations : the coffee culture Guiding principles and coffee social responsibility How Starbucks moved ahead of the competition Financial results and Starbucks leadership Controversy and coffee competition Transition and future prospects

Summary: The book offers readers the opportunity to get to know this extraordinary corporations leaders, guiding principles, corporate innovations, competitive strategies, and future prospects. Along the way, it explores a number of fascinating issues, including the companys pivotal decision to use Arabica beans instead of mass produced coffee and its efforts to support sustainable coffee farming worldwide.

List(s) this item appears in: New Arrivals (Gifted) - June 1st to 30th 2024

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	338.7 BUS (Browse shelf(Opens below))	Checked out	01/13/2025	48600

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Origins and history of Starbucks
The founders and early management team
Strategies and innovations : the coffee culture
Guiding principles and coffee social responsibility
How Starbucks moved ahead of the competition
Financial results and Starbucks leadership
Controversy and coffee competition
Transition and future prospects

The book offers readers the opportunity to get to know this extraordinary corporations leaders, guiding principles, corporate innovations, competitive strategies, and future prospects. Along the way, it explores a number of fascinating issues, including the companys pivotal decision to use Arabica beans instead of mass produced coffee and its efforts to support sustainable coffee farming worldwide.

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How Starbucks changed the world / Marie Bussing-Burks

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