Origins and history of Starbucks
The founders and early management team
Strategies and innovations : the coffee culture
Guiding principles and coffee social responsibility
How Starbucks moved ahead of the competition
Financial results and Starbucks leadership
Controversy and coffee competition
Transition and future prospects

The book offers readers the opportunity to get to know this extraordinary corporations leaders, guiding principles, corporate innovations, competitive strategies, and future prospects. Along the way, it explores a number of fascinating issues, including the companys pivotal decision to use Arabica beans instead of mass produced coffee and its efforts to support sustainable coffee farming worldwide.