Social marketing in the 21st century / Alan R. Andreasen.
Material type:
TextLanguage: English Publisher: New Delhi : Sage Publications, 2006Description: xi, 264 p. : ill. ; 24 cmISBN: 9781412916349Subject(s): Social marketingDDC classification: 361.0068 | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 361.0068 AND (Browse shelf) | Available | 48466 |
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| 358.3125 BHA.P Performance Management Systems and Strategies / | 359.0954 MON A Captain in corporate wonderland : a veteran's voyage / | 361.6'1'072 ROS.E Evaluation - a systematic approach / | 361.0068 AND Social marketing in the 21st century / | 361.0954 RUK Whole numbers and half truths : what data can and cannot tell us about modern India / | 361.1 STA Social problems in India : perspectives for intervention / | 361.3092 BHA Gentle resistance : the autobiography of Chandi Prasad Bhatt / |
Includes bibliographical references and index.
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
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