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Digital marketing : strategic planning & integration / Annmarie Hanlon.

Material type: TextTextLanguage: English Publication details: New Delhi: Sage, 2020.Description: xviii, 341 pages; illu; 24 cmISBN:
  • 9789353885403
Subject(s): DDC classification:
  • 658.872 HAN
Contents:
Part 1. Digital marketing essentials The digital marketing environment The digital consumer Part 2. Digital marketing tools and channels Email, websites, SEO and paid search Content marketing Social media marketing Online communities Mobile marketing Augmented, virtual and mixed reality Part 3. Digital marketing strategy and planning Digital marketing audit Digital marketing strategy and objectives Building the digital marketing plan Part 4. Digital marketing management Managing resources and reporting Digital marketing metrics and analytics Integrating and transforming digital marketing
List(s) this item appears in: New Arrivals - May 1st to 31st 2024
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Include Bibliography and index.

Part 1. Digital marketing essentials
The digital marketing environment
The digital consumer
Part 2. Digital marketing tools and channels
Email, websites, SEO and paid search
Content marketing
Social media marketing
Online communities
Mobile marketing
Augmented, virtual and mixed reality
Part 3. Digital marketing strategy and planning
Digital marketing audit
Digital marketing strategy and objectives
Building the digital marketing plan
Part 4. Digital marketing management
Managing resources and reporting
Digital marketing metrics and analytics
Integrating and transforming digital marketing

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