Digital marketing : (Record no. 23090)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01120nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353885403 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | HAN |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing : |
| Sub Title | strategic planning & integration / |
| Statement of responsibility, etc | Annmarie Hanlon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Sage, |
| Year of publication | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 341 pages; |
| Other physical details | illu; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Include Bibliography and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Digital marketing essentials<br/>The digital marketing environment<br/>The digital consumer<br/>Part 2. Digital marketing tools and channels<br/>Email, websites, SEO and paid search<br/>Content marketing<br/>Social media marketing<br/>Online communities<br/>Mobile marketing<br/>Augmented, virtual and mixed reality<br/>Part 3. Digital marketing strategy and planning<br/>Digital marketing audit<br/>Digital marketing strategy and objectives<br/>Building the digital marketing plan<br/>Part 4. Digital marketing management<br/>Managing resources and reporting<br/>Digital marketing metrics and analytics<br/>Integrating and transforming digital marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Internet marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Digital Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/07/2024 | Professional Book Services | 695.00 | 29/11/2023 | 658.872 HAN | 48060 | 05/07/2024 | Books |
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