Startup navigator : guiding your entrepreneurial journey / Dietmar Grichnik, Manuel Hess and et al.,

By:

Grichnik, Dietmar

Contributor(s):

Hess, Manuel

Material type: Text

TextLanguage: English Publication details: London, Macmillan International Higher Education, 2020Description: 309 pages : illustrations (chiefly colour) ; 19 x 24 cmISBN:

9781352010107

Subject(s):

DDC classification:

338.04 GRI

Contents:

1: Profiling 1 motivation case insight: Aerogia 2 Problem 3 Customer 4 Jobs to be done 5 Solution Startup cockpit: profiling summary Case insight: Piavita 2: Prototyping 6 Product/service 7 Value proposition 8 Go to market 9 Competition 10 Unique selling proposition Startup cockpit: unit economics Startup cockpit: prototyping summary Case insight: Travis 3: sourcing 11 team roles and competencies 12 Network and partner 13 Co-creation 14 requirements 15 Intellectual property 16 Risk compass 17 Call to action Startup cockpit: transformation map and OKR Startup cockpit: sourcing summary Case insight: ava 4: Scaling 18 performance Startup cockpit: profitable growth Case insight: Pixability 19 Investment 20 Deal and exit Startup cockpit: scaling summary Case insight: a day in the life of a venture capitalist Appendix: the pitch – Art or science? Appendix: sample pitch deck.

Summary: This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a multitude of handy tools and techniques. Cutting edge research is applied to practice to help users maximise their chances of entrepreneurial success and gain a critical understanding of the issues at hand. Drawing on the latest industry trends and tools, Start Up Navigator offers a state-of-the-art guide to new venture creation. It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on entrepreneurship, new venture creation and start-up management at undergraduate, postgraduate and MBA level. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/startup-navigator. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

List(s) this item appears in: New Arrivals - February 1st to 29th 2024

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	338.04 GRI (Browse shelf(Opens below))	Available		48275

Browsing Institute of Public Enterprise, Library shelves, Shelving location: S Campus Close shelf browser (Hides shelf browser)

Previous							No cover image available	Next
Previous	338.04 FUR The upside of uncertainty : a guide to finding possibility in the unknown /	338.04 FUR Entrepreneurship: theory, process, practice /	338.04 FUR Entrepreneurship: theory, process, practice /	338.04 GRI Startup navigator : guiding your entrepreneurial journey /	338.04 GRO Doglapan : the hard truth about life and start-ups /	338.04 HAR.H Harvard business review on entrepreneurship /	338.04 HIS Entrepreneurship /	Next

1: Profiling
1 motivation
case insight: Aerogia
2 Problem
3 Customer
4 Jobs to be done
5 Solution
Startup cockpit: profiling summary
Case insight: Piavita
2: Prototyping
6 Product/service
7 Value proposition
8 Go to market
9 Competition
10 Unique selling proposition
Startup cockpit: unit economics
Startup cockpit: prototyping summary
Case insight: Travis
3: sourcing
11 team roles and competencies
12 Network and partner
13 Co-creation
14 requirements
15 Intellectual property
16 Risk compass
17 Call to action
Startup cockpit: transformation map and OKR
Startup cockpit: sourcing summary
Case insight: ava
4: Scaling
18 performance
Startup cockpit: profitable growth
Case insight: Pixability
19 Investment
20 Deal and exit
Startup cockpit: scaling summary
Case insight: a day in the life of a venture capitalist
Appendix: the pitch – Art or science?
Appendix: sample pitch deck.

This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a multitude of handy tools and techniques. Cutting edge research is applied to practice to help users maximise their chances of entrepreneurial success and gain a critical understanding of the issues at hand.

Drawing on the latest industry trends and tools, Start Up Navigator offers a state-of-the-art guide to new venture creation. It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on entrepreneurship, new venture creation and start-up management at undergraduate, postgraduate and MBA level.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/startup-navigator. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

There are no comments on this title.

to post a comment.

Startup navigator : guiding your entrepreneurial journey / Dietmar Grichnik, Manuel Hess and et al.,

Browsing Institute of Public Enterprise, Library shelves, Shelving location: S Campus Close shelf browser (Hides shelf browser)

You are Visitor Number