Startup navigator : (Record no. 22865)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02874nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781352010107 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.04 |
| Item number | GRI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Grichnik, Dietmar |
| 245 ## - TITLE STATEMENT | |
| Title | Startup navigator : |
| Sub Title | guiding your entrepreneurial journey / |
| Statement of responsibility, etc | Dietmar Grichnik, Manuel Hess and et al., |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London, |
| Name of publisher | Macmillan International Higher Education, |
| Year of publication | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 309 pages : |
| Other physical details | illustrations (chiefly colour) ; |
| Dimensions | 19 x 24 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1: Profiling<br/>1 motivation<br/>case insight: Aerogia<br/>2 Problem<br/>3 Customer<br/>4 Jobs to be done<br/>5 Solution<br/>Startup cockpit: profiling summary<br/>Case insight: Piavita<br/>2: Prototyping<br/>6 Product/service<br/>7 Value proposition<br/>8 Go to market<br/>9 Competition<br/>10 Unique selling proposition<br/>Startup cockpit: unit economics<br/>Startup cockpit: prototyping summary<br/>Case insight: Travis<br/>3: sourcing<br/>11 team roles and competencies<br/>12 Network and partner<br/>13 Co-creation<br/>14 requirements<br/>15 Intellectual property<br/>16 Risk compass<br/>17 Call to action<br/>Startup cockpit: transformation map and OKR<br/>Startup cockpit: sourcing summary<br/>Case insight: ava<br/>4: Scaling<br/>18 performance<br/>Startup cockpit: profitable growth<br/>Case insight: Pixability<br/>19 Investment<br/>20 Deal and exit<br/>Startup cockpit: scaling summary<br/>Case insight: a day in the life of a venture capitalist<br/>Appendix: the pitch – Art or science?<br/>Appendix: sample pitch deck. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a multitude of handy tools and techniques. Cutting edge research is applied to practice to help users maximise their chances of entrepreneurial success and gain a critical understanding of the issues at hand.<br/><br/>Drawing on the latest industry trends and tools, Start Up Navigator offers a state-of-the-art guide to new venture creation. It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on entrepreneurship, new venture creation and start-up management at undergraduate, postgraduate and MBA level.<br/><br/>Accompanying online resources for this title can be found at bloomsburyonlineresources.com/startup-navigator. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Entrepreneurship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | New business enterprises |
| General subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Hess, Manuel |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/06/2024 | Shah Book House Pvt Ltd. | 4015.54 | 22-11-2023 | 338.04 GRI | 48275 | 02/06/2024 | Books |
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