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Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhushan Dash

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Delhi : Pearson, c2010.Edition: 6th edDescription: xxviii, 948 p. : illISBN:
  • 9788131731819
  • 9780136085430
Subject(s): DDC classification:
  • 658.83 MAL.M
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Includes bibliographical references and index.

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