How business storytelling works : increase your influence and impact / Sandeep Das.
Material type:
TextPublisher: Thousand Oaks : Sage publishing, 2022Description: xxvii, 247 pages : illustrations ; 24 cmISBN: 9780143461951Subject(s): Businenss -- StorytellingDDC classification: 650.3 Summary: Why are you alive today and reading this book? How will you, a corporate professional, be relevant in the future? The #1 answer to both is storytelling. Business storytelling is the 1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption. In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling. Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world. Sandeep brings in nuggets from his numerous storytelling workshops at leading corporates and business schools, and intersperses it with illustrations and hordes of popular culture references, making the book as engaging as a good story
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 650.3 DAS (Browse shelf) | Available | 47825 |
Why are you alive today and reading this book? How will you, a corporate professional, be relevant in the future? The #1 answer to both is storytelling. Business storytelling is the 1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption. In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling. Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world. Sandeep brings in nuggets from his numerous storytelling workshops at leading corporates and business schools, and intersperses it with illustrations and hordes of popular culture references, making the book as engaging as a good story
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