How business storytelling works : (Record no. 22731)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01335nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780143461951 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 650.3 |
| Item number | DAS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Das, Sandeep |
| 245 ## - TITLE STATEMENT | |
| Title | How business storytelling works : |
| Sub Title | increase your influence and impact / |
| Statement of responsibility, etc | Sandeep Das. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Thousand Oaks : |
| Name of publisher | Sage publishing, |
| Year of publication | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii, 247 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Why are you alive today and reading this book? How will you, a corporate professional, be relevant in the future? The #1 answer to both is storytelling. Business storytelling is the 1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption. In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling. Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world. Sandeep brings in nuggets from his numerous storytelling workshops at leading corporates and business schools, and intersperses it with illustrations and hordes of popular culture references, making the book as engaging as a good story |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Businenss |
| Form subdivision | Storytelling |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/03/2023 | Atlantic Publishers | 399.00 | 29-09-2023 | 650.3 DAS | 47825 | 10/03/2023 | Books |