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Consumer behavior / Barry J. Babin, Eric G. Harris

By: Babin, Barry JContributor(s): Harris, Eric GMaterial type: Text

TextPublisher: New Delhi: Cengene Learning India Pvt. Ltd, 2023Edition: 9th edDescription: x, 406 pages: illustrations; 24 cmISBN: 9789355738493Subject(s): Consumer behaviorDDC classification: 658.834

Contents:

Part I: Introduction. 1. What is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part II: Internal Influences 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivation and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Changes. Part III: External Influences. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part IV: Situations and Decision Making. 11.Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part V: Consumption and Beyond. 14. Consumption to Satisfaction. 15. Beyond Consumer Relationships. 16. Consumer and Marketing Misbehavior.

Summary: Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris’ CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.834 BAB (Browse shelf)	Available		47655

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Previous	658.83 WIL Marketing research: delivery customer insight/	658.83 ZIK Exploring Marketing Research /	658.83 ZIK.E Essentials of marketing research /	658.834 BAB Consumer behavior /	658.834 HAR Understanding and meeting consumerism's challenges : reprints of selected articles /	658.834 KAR.C Consumer Behavior : science and practice /	658.834 MAJ Consumer behaviour : insights from Indian market (with CD-ROM) /	Next

Part I: Introduction.

1. What is CB and Why Should I Care?

2. Value and the Consumer Behavior Value Framework.

Part II: Internal Influences

3. Consumer Learning Starts Here: Perception.

4. Comprehension, Memory, and Cognitive Learning.

5. Motivation and Emotion: Driving Consumer Behavior.

6. Personality, Lifestyles, and the Self-Concept.

7. Attitudes and Attitude Changes.

Part III: External Influences.

8. Group and Interpersonal Influence.

9. Consumer Culture.

10. Microcultures.

Part IV: Situations and Decision Making.

11.Consumers in Situations.

12. Decision Making I: Need Recognition and Search.

13. Decision Making II: Alternative Evaluation and Choice.

Part V: Consumption and Beyond.

14. Consumption to Satisfaction.

15. Beyond Consumer Relationships.

16. Consumer and Marketing Misbehavior.

Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris’ CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.

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