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Online Public Access Catalogue

Your search returned 3 results.

1.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp

by Andrews, J. Craig | Shimp, Terence A.

Edition: 10th ed.Material type: Text Text Publisher: India : Cengene Learning India Pvt. Ltd, ©2018Availability: Items available for loan: Call number: 659.1 AND (1).

2.
Marketing strategy : text and cases / O. C. Ferrell, Michael D. Hartline, Bryan W. Hochstein

by Ferrell, O. C | Hartline, Michael D | Hochstein, Bryan W.

Edition: 8th ed.Material type: Text Text Publisher: India : Cengene Learning India Pvt. Ltd, 2022Availability: Items available for loan: Call number: 658.8 FER (1).

3.
Consumer behavior / Barry J. Babin, Eric G. Harris

by Babin, Barry J | Harris, Eric G.

Edition: 9th ed.Material type: Text Text Publisher: New Delhi: Cengene Learning India Pvt. Ltd, 2023Availability: Items available for loan: Call number: 658.834 BAB (1).