Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.
Material type: TextPublisher: Philadelphia, PA : Kogan Page, 2011Edition: 5th edDescription: xviii, 483 pages ; color illustrations ; 25 cmISBN: 9780749461935Subject(s): Communication in marketingDDC classification: 658.802 Online resources: Click here to access online | Click here to access online | Click here to access onlineItem type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.802 SMI (Browse shelf) | Available | 47159 |
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Includes index.
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
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