Service quality and productivity management / Jochen Wirtz, NUS Business School, Singapore.
Material type:
- 9781944659424 (pbk.)
- 658.4013
Includes bibliographical references.
Preface -- Introduction -- Integrating service quality and productivity strategies -- What is a service quality? -- Identifying and correcting service quality problems -- Measuring service quality -- Soft and hard service quality measures -- Learning from customer feedback -- Hard measures of service quality -- Tools to analyze and address service quality problems -- Return on quality -- Defining and measuring productivity -- Improving service productivity -- Conclusion -- Summary -- Endnotes.
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