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Service marketing communications/ Jochen Wirtz

By: Wirtz, JochenMaterial type: Text

TextSeries: Winning in service markets seriesPublisher: Singapore : WS Professional, 2018Description: 78 pages : illustrations ; 23 cmISBN: 9781944659219Subject(s): Communication in marketing | Service industries -- MarketingDDC classification: 658.802

Contents:

Preface Introduction Integrated service marketing communications Defining target audience Specifying service communication objectives Crafting effective service communication messages The services marketing communication mix Timing decisions of services marketing communication Budget decisions and program evaluation Ethical and consumer privacy issues in communications The role of corporate design Integrated marketing communications Conclusion Summary Endnotes

List(s) this item appears in: New Arrivals - March 1st to 31st 2023

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.802 WIR (Browse shelf)	Available		46913

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Previous	658.802 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	658.802 SMI Marketing communications : integrating offline and online with social media /	658.802 STE Marketing Planning Guide /	658.802 WIR Service marketing communications/	658.804 AND Value merchants : demonstrating and documenting superior value in business markets /	658.804 BRE Business-To-Business Marketing /	658.804 BRE Business-To-Business Marketing /	Next

Preface
Introduction
Integrated service marketing communications
Defining target audience
Specifying service communication objectives
Crafting effective service communication messages
The services marketing communication mix
Timing decisions of services marketing communication
Budget decisions and program evaluation
Ethical and consumer privacy issues in communications
The role of corporate design
Integrated marketing communications
Conclusion
Summary
Endnotes

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