| 000 -LEADER |
|---|
| fixed length control field |
00976nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781944659219 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
WIR |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Wirtz, Jochen |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Service marketing communications/ |
| Statement of responsibility, etc |
Jochen Wirtz |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Singapore : |
| Name of publisher |
WS Professional, |
| Year of publication |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
78 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Winning in service markets series |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface<br/>Introduction<br/>Integrated service marketing communications<br/>Defining target audience<br/>Specifying service communication objectives<br/>Crafting effective service communication messages<br/>The services marketing communication mix<br/>Timing decisions of services marketing communication<br/>Budget decisions and program evaluation<br/>Ethical and consumer privacy issues in communications<br/>The role of corporate design<br/>Integrated marketing communications<br/>Conclusion<br/>Summary<br/>Endnotes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Service industries |
| Form subdivision |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
