Service marketing communications/ Jochen Wirtz

By:

Wirtz, Jochen

Material type: Text

TextSeries: Winning in service markets seriesPublication details: Singapore : WS Professional, 2018.Description: 78 pages : illustrations ; 23 cmISBN:

9781944659219

Subject(s):

DDC classification:

658.802 WIR

Contents:

Preface Introduction Integrated service marketing communications Defining target audience Specifying service communication objectives Crafting effective service communication messages The services marketing communication mix Timing decisions of services marketing communication Budget decisions and program evaluation Ethical and consumer privacy issues in communications The role of corporate design Integrated marketing communications Conclusion Summary Endnotes

List(s) this item appears in: New Arrivals - March 1st to 31st 2023

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.802 WIR (Browse shelf(Opens below))	Available		46913

Preface
Introduction
Integrated service marketing communications
Defining target audience
Specifying service communication objectives
Crafting effective service communication messages
The services marketing communication mix
Timing decisions of services marketing communication
Budget decisions and program evaluation
Ethical and consumer privacy issues in communications
The role of corporate design
Integrated marketing communications
Conclusion
Summary
Endnotes

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Service marketing communications/ Jochen Wirtz

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