The flow of management ideas : rethinking managerial audiences / Stefan Heusinkveld, Marlieke Van Grinsven et all.

By:

Heusinkveld, Stefan

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Cambridge, United Kingdom; Cambridge University Press, 2021Description: viii, 234 pages : illustrations ; 24 cmISBN:

9781107182912

Subject(s):

DDC classification:

658 HEU

Contents:

The flow of management ideas Studying audiences Creating a positive atmosphere among the audience Conveying the applicability of ideas to audience members Defining audience orientations Understanding audience dynamism Managerial audiences in organizational contexts Managerial audiences and fan involvement Conclusion

Summary: "Management ideas such as Balanced ScoreCard (BSC), Core Competences, Lean Management, Total Quality Management (TQM), Corporate Social Responsibility (CSR), Big Data, and Agile have received widespread interest from management practitioners and academics alike (Sturdy et al., 2019). This interest may be related to the expansion of management as an ideology and practice in contemporary society, and the important role of a range of traditional management intellectuals (Guillén, 1994) or knowledge entrepreneurs (Clark, 2004a) - which include management gurus, management consultants, business schools and mass media organizations (Abrahamson, 1996; Engwall et al., 2016; Kieser, 1997; Piazza and Abrahamson, 2020; Sahlin-Andersson and Engwall, 2002)"--

List(s) this item appears in: New Arrivals- September 1st to 30th 2022

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658 HEU (Browse shelf(Opens below))	Available		46524

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Includes bibliographical references and index.

The flow of management ideas
Studying audiences
Creating a positive atmosphere among the audience
Conveying the applicability of ideas to audience members
Defining audience orientations
Understanding audience dynamism
Managerial audiences in organizational contexts
Managerial audiences and fan involvement
Conclusion

"Management ideas such as Balanced ScoreCard (BSC), Core Competences, Lean Management, Total Quality Management (TQM), Corporate Social Responsibility (CSR), Big Data, and Agile have received widespread interest from management practitioners and academics alike (Sturdy et al., 2019). This interest may be related to the expansion of management as an ideology and practice in contemporary society, and the important role of a range of traditional management intellectuals (Guillén, 1994) or knowledge entrepreneurs (Clark, 2004a) - which include management gurus, management consultants, business schools and mass media organizations (Abrahamson, 1996; Engwall et al., 2016; Kieser, 1997; Piazza and Abrahamson, 2020; Sahlin-Andersson and Engwall, 2002)"--

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The flow of management ideas : rethinking managerial audiences / Stefan Heusinkveld, Marlieke Van Grinsven et all.

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