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Heusinkveld, Stefan,

The flow of management ideas : rethinking managerial audiences / Stefan Heusinkveld, Marlieke Van Grinsven et all. - Cambridge, United Kingdom; Cambridge University Press, 2021 - viii, 234 pages : illustrations ; 24 cm

Includes bibliographical references and index.

The flow of management ideas
Studying audiences
Creating a positive atmosphere among the audience
Conveying the applicability of ideas to audience members
Defining audience orientations
Understanding audience dynamism
Managerial audiences in organizational contexts
Managerial audiences and fan involvement
Conclusion

"Management ideas such as Balanced ScoreCard (BSC), Core Competences, Lean Management, Total Quality Management (TQM), Corporate Social Responsibility (CSR), Big Data, and Agile have received widespread interest from management practitioners and academics alike (Sturdy et al., 2019). This interest may be related to the expansion of management as an ideology and practice in contemporary society, and the important role of a range of traditional management intellectuals (Guillén, 1994) or knowledge entrepreneurs (Clark, 2004a) - which include management gurus, management consultants, business schools and mass media organizations (Abrahamson, 1996; Engwall et al., 2016; Kieser, 1997; Piazza and Abrahamson, 2020; Sahlin-Andersson and Engwall, 2002)"--

ISBN: 9781107182912

Subjects--Topical Terms:
Management.
Management--Study and teaching.

Dewey Class. No.: 658 / HEU