Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller,; (et.,all)

By:

Keller, Kevin Lane, 1956-

Contributor(s):

Material type: Text

TextLanguage: English Publication details: India : Pearson India Education; 2020.Edition: Fifth editionDescription: xxx, 642 pages; illustrations (chiefly color); 29 cmISBN:

9789353946135

Subject(s):

Brand name products -- Management

DDC classification:

658.8 KEL

List(s) this item appears in: New Arrivals- September 1st to 30th 2022

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 KEL (Browse shelf(Opens below))	Available		46623
Books	Institute of Public Enterprise, Library S Campus	658.8 KEL (Browse shelf(Opens below))	Available		46426

Includes bibliographical references and index.

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller,; (et.,all)

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