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Research methods in tourism, hospitality & events management / Paul Brunt, Susan Horner & Natalie Semley.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Sage Publications, 2017.Description: xv, 344 pages : illustrations ; 24 cmISBN:
  • 9781473919150
  • 1473919150
Other title:
  • Research methods in tourism, hospitality and events management
Subject(s): DDC classification:
  • 338.4'791072 BRU
Contents:
What is research? -- (Market) research methods -- Planning a project -- Selecting a sample -- Quantitative data collection methods -- Qualitative data collection methods -- Analysing the data : a quantitative approach -- Analysing the data : a qualitative approach -- Writing up, presenting and publishing the results.
Summary: This text offers a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings.
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Includes bibliographical references and index.

What is research? -- (Market) research methods -- Planning a project -- Selecting a sample -- Quantitative data collection methods -- Qualitative data collection methods -- Analysing the data : a quantitative approach -- Analysing the data : a qualitative approach -- Writing up, presenting and publishing the results.

This text offers a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings.

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