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Public relations campaigns : an integrated approach / Regina M. Luttrell, Luke W. Capizzo.

By: Luttrell, ReginaContributor(s): Capizzo, Luke WMaterial type: Text

TextLanguage: English Publisher: New Delhi: SAGE Publications, Inc., 2019Description: xxvii, 276 pages ; 24 cmISBN: 9781544385587Subject(s): Public relations | Public relations -- ManagementDDC classification: 659.2

Contents:

About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives -- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign : case studies -- Appendix -- Glossary -- References -- Index.

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.2 LUT (Browse shelf)	Available		46157

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Previous	659.13/2 VAL.C The craft of copywriting /	659.2 HAR Public relations : a Harvard Business Review reprint series /	659.2 HAR.V Value-Added Public Relations : the secret weapon of integrated marketing /	659.2 LUT Public relations campaigns : an integrated approach /	659.404 CLE.P Project management: strategic design and implementation /	659.404 MER.P Project management: a managerial approach /	659.9 AIM.C Corporate Governance and Business Ethics	Next

About the authors --
Introduction: campaigns in the professional public relations context --
Introduction to integrated campaigns --
Strategic communication campaign fundamentals --
Understanding peso --
Research, Part I: Diagnosis & developmental research --
Research, Part II: Goals --
Objectives --
Strategies --
Tactics --
Implementation --
Reporting and evaluation --
Formulating an integrated campaign : case studies --
Appendix --
Glossary --
References --
Index.

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