International sport marketing : issues and practice / edited by Michel Desbordes and André Richelieu.

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2019.Edition: Routledge research in sport business and managementDescription: viii, 223 pages ; 25 cmISBN:

9780367151096

Subject(s):

Sports -- Marketing

DDC classification:

338.47796 INT

Contents:

Introduction -- Major trends in the sport industry -- The sport brand -- The role of sport in destination branding strategies -- Marketing sport for development and peace : an introduction -- Sport events, economic impact and regulation -- Football club equipment manufacturers strategy and internationalization -- Be ready to be excited : the wWE's marketing strategy and economic model -- The establishment and management of sports arenas : a neo-marketing approach -- Conclusion : towards new horizons in global sports marketing.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	338.47796 INT (Browse shelf(Opens below))	Available	46129

Includes bibliographical references and index.

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International sport marketing : issues and practice / edited by Michel Desbordes and André Richelieu.

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