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Corporate communication : a guide to theory and practice / Joep Cornelissen.

By: Material type: TextTextLanguage: English Publication details: London ; SAGE, 2020.Edition: 6th edDescription: xxiv, 304 pages : illustrations ; 25 cmISBN:
  • 9781526491978
  • 9781526491985
Subject(s): DDC classification:
  • 658.45 COR
Summary: "The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"--
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Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.45 COR (Browse shelf(Opens below)) Available 46072

"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"--

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