Cornelissen, Joep,
Corporate communication : a guide to theory and practice / Joep Cornelissen. - 6th ed. - London ; SAGE, 2020. - xxiv, 304 pages : illustrations ; 25 cm
"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"--
9781526491978 9781526491985
Communication in management.
Business communication.
Business and Management.
658.45 / COR
Corporate communication : a guide to theory and practice / Joep Cornelissen. - 6th ed. - London ; SAGE, 2020. - xxiv, 304 pages : illustrations ; 25 cm
"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"--
9781526491978 9781526491985
Communication in management.
Business communication.
Business and Management.
658.45 / COR