Corporate communication : a guide to theory and practice / Joep Cornelissen.
Material type:
TextLanguage: English Publisher: London ; SAGE, 2020Edition: 6th edDescription: xxiv, 304 pages : illustrations ; 25 cmISBN: 9781526491978; 9781526491985Subject(s): Communication in management | Business communication | Business and ManagementDDC classification: 658.45 Summary: "The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"--
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.45 COR (Browse shelf) | Available | 46072 |
"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"--
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