Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar

By:

Schiffman, Leon G

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New Delhi : Pearson ; 2019.Edition: 12th edDescription: xxix, 478 pages ; 29 cmISBN:

9780134734828

Subject(s):

DDC classification:

658.834 SCH

Contents:

Preface PART I Consumers, Marketers, and Technology PART II The Consumer as an Individual PART III Communication and Consumer Behavior PART IV Social and Cultural Settings PART V Consumer Decision‐Making, Marketing Ethics, and Consumer Research Endnotes Glossary Company Index Name Index Subject Index Credits

Summary: Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

List(s) this item appears in: New Arrivals - October and November 2024

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus		658.834 SCH (Browse shelf(Opens below))	Available		49045
Books	Institute of Public Enterprise, Library S Campus	Reference	658.834 SCH (Browse shelf(Opens below))	Available (Restricted Access)		49046
Books	Institute of Public Enterprise, Library S Campus		658.834 SCH (Browse shelf(Opens below))	Available		49047
Books	Institute of Public Enterprise, Library S Campus		658.834 SCH (Browse shelf(Opens below))	Checked out	01/17/2025	46070

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Includes bibliographical references (pages 405-431) and index.

Preface

PART I Consumers, Marketers, and Technology

PART II The Consumer as an Individual

PART III Communication and Consumer Behavior

PART IV Social and Cultural Settings

PART V Consumer Decision‐Making, Marketing Ethics, and Consumer Research

Endnotes

Glossary

Company Index

Name Index

Subject Index

Credits

Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

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Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar

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