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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / Dave Kerpen

By: Material type: TextTextLanguage: English Publication details: New Delhi : McGraw-Hill Education, 2019.Description: xvii, 296 pages : illustrations ; 23 cmISBN:
  • 9781260453287
Subject(s): DDC classification:
  • 658.872 KER
Contents:
Listen first, and never stop listening -- Way beyond "women 25 to 54" : define your target audience better than ever -- Use social network ads for much greater impact -- Think--and act--like your consumer -- Invite your customers to be your first fans -- Engage : create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire customers and influencers to share your stories -- Integrate social media into the entire customer experience -- Admit when you screw up, and then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Conclusion: Just be likeable -- Appendix: A refresher guide to the social networks that matter most.
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Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.872 KER (Browse shelf(Opens below)) Available 45959
Books Institute of Public Enterprise, Library S Campus 658.872 KER (Browse shelf(Opens below)) Available 45958

Listen first, and never stop listening --
Way beyond "women 25 to 54" : define your target audience better than ever --
Use social network ads for much greater impact --
Think--and act--like your consumer --
Invite your customers to be your first fans --
Engage : create true dialogue with, and between, your customers --
Respond quickly to all bad comments --
Respond to the good comments too --
Be authentic --
Be honest and transparent --
Should you ask a lot of questions? --
Provide value (yes, for free!) --
Share stories (they're your social currency!) --
Inspire customers and influencers to share your stories --
Integrate social media into the entire customer experience --
Admit when you screw up, and then leverage your mistakes --
Consistently deliver excitement, surprise, and delight --
Don't sell! Just make it easy and compelling for customers to buy --
Conclusion: Just be likeable --
Appendix: A refresher guide to the social networks that matter most.

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