Kerpen, Dave
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / Dave Kerpen - New Delhi : McGraw-Hill Education, 2019. - xvii, 296 pages : illustrations ; 23 cm
Listen first, and never stop listening --
Way beyond "women 25 to 54" : define your target audience better than ever --
Use social network ads for much greater impact --
Think--and act--like your consumer --
Invite your customers to be your first fans --
Engage : create true dialogue with, and between, your customers --
Respond quickly to all bad comments --
Respond to the good comments too --
Be authentic --
Be honest and transparent --
Should you ask a lot of questions? --
Provide value (yes, for free!) --
Share stories (they're your social currency!) --
Inspire customers and influencers to share your stories --
Integrate social media into the entire customer experience --
Admit when you screw up, and then leverage your mistakes --
Consistently deliver excitement, surprise, and delight --
Don't sell! Just make it easy and compelling for customers to buy --
Conclusion: Just be likeable --
Appendix: A refresher guide to the social networks that matter most.
9781260453287
Internet marketing.
Online social networks.
Social media --Economic aspects.
658.872 / KER
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / Dave Kerpen - New Delhi : McGraw-Hill Education, 2019. - xvii, 296 pages : illustrations ; 23 cm
Listen first, and never stop listening --
Way beyond "women 25 to 54" : define your target audience better than ever --
Use social network ads for much greater impact --
Think--and act--like your consumer --
Invite your customers to be your first fans --
Engage : create true dialogue with, and between, your customers --
Respond quickly to all bad comments --
Respond to the good comments too --
Be authentic --
Be honest and transparent --
Should you ask a lot of questions? --
Provide value (yes, for free!) --
Share stories (they're your social currency!) --
Inspire customers and influencers to share your stories --
Integrate social media into the entire customer experience --
Admit when you screw up, and then leverage your mistakes --
Consistently deliver excitement, surprise, and delight --
Don't sell! Just make it easy and compelling for customers to buy --
Conclusion: Just be likeable --
Appendix: A refresher guide to the social networks that matter most.
9781260453287
Internet marketing.
Online social networks.
Social media --Economic aspects.
658.872 / KER