Strategic market management / David A. Aaker and Christine Moorman

By:

Aaker, David A

Contributor(s):

Moorman, Christine

Material type: Text

TextLanguage: English Publication details: New Delhi : John Wiley, 2007.Edition: Eleventh editionDescription: xv, 309 pages : illustrations ; 26 cmISBN:

9781119392200 (pbk.)

Subject(s):

Marketing -- Management
Strategic planning

DDC classification:

658.8 AAK

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 AAK (Browse shelf(Opens below))	Available	45984
Books	Institute of Public Enterprise, Library S Campus	658.8 AAK (Browse shelf(Opens below))	Available	45983

Includes bibliographical references and index.

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Strategic market management / David A. Aaker and Christine Moorman

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