Strategic market management / (Record no. 21528)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00596cam a22001938i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119392200 (pbk.) |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | AAK |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Aaker, David A., |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic market management / |
| Statement of responsibility, etc | David A. Aaker and Christine Moorman |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eleventh edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | John Wiley, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 309 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Strategic planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Moorman, Christine, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/14/2022 | Overseas Press India | 749.00 | 29.02.2022 | 658.8 AAK | 45984 | 02/14/2022 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/14/2022 | Overseas Press India | 749.00 | 29.02.2022 | 658.8 AAK | 45983 | 02/14/2022 | Books |
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