Re-build / Ramya Ramamurthy.
Material type:
TextLanguage: English Publisher: India : Hachette ; 2019Description: 420 pages ; 21 cmISBN: 9789351951407; 9351951405Other title: How brands in India overcame crisis and emerged stronger, better, wiser | Rebuild [Running title]Subject(s): Branding (Marketing) -- India -- Case studies | Crisis management -- India -- Case studies | Branding (Marketing) | Crisis managementDDC classification: 658.8270954
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8270954 RAM (Browse shelf) | Available | 47500 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8270954 RAM (Browse shelf) | Available | 45762 |
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| 658.827 SOO Troll proof branding in the age of doppelgangers / | 658.8270954 BHA Brandvantage : a 12-week master plan for brand leadership and beyond / | 658.8270954 RAM Re-build / | 658.8270954 RAM Re-build / | 658.83 AAK.M Marketing research / | 658.83 AAK.M Marketing research / | 658.83 BEN Marketing metrics : the definitive guide to measuring marketing performance / |
Includes bibliographical references (pages 403-417).
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